July 23, 2018
Veritas Capital Unveils “Guidehouse” as New Brand Identity of its US Public Sector Business
New name, Guidehouse, captures the essence of its mission of trust, leadership and expertise
New York, NY – Veritas Capital, a leading private equity investment firm, today announced the rebranding of its recently acquired portfolio company, PwC’s US Public Sector business, to Guidehouse.
“Guidehouse clearly reflects the identity, vision and direction of our business,” said Scott McIntyre, Chief Executive Officer of Guidehouse. “The name and brand embody our core values of helping to drive the mission of government with the laser focused expertise, and our ability to react to the rapidly changing dynamics in the public sector and respond to our clients' most complex challenges.”
“Guidehouse is energized to move forward as a uniquely positioned company with the competency, vision and execution to help its clients address today’s increasingly complex regulatory requirements,” said Ramzi Musallam, Chief Executive Officer and Managing Partner of Veritas Capital. “Our partnership with Guidehouse validates the company’s customer-focused value proposition, industry-leading platform and long-term growth trajectory.”
"We looked at our vision and strategy for the future, but also what we as a business now stand for in today's agile environment,” continued McIntyre. “Guidehouse speaks to a trusted source of leadership and expertise. It allows our people and clients to unify around a shared identity that epitomizes our brand value and promise.”
About Veritas Capital
Veritas Capital is a leading private equity firm that invests in companies that provide critical products and services, primarily technology and technology-enabled solutions, to government and commercial customers worldwide, including those operating in the aerospace & defense, healthcare, technology, national security, communications, energy, government services and education industries. Veritas seeks to create value by strategically transforming the companies in which it invests through organic and inorganic means. For more information on Veritas Capital and its current and past investments, visit www.veritascapital.com.
Guidehouse operates as a standalone company under Veritas’ ownership. A leading provider of strategic advisory services to customers such as the Department of Defense, Homeland Security, Veterans Affairs, Health and Human Services, and the Department of State, as well as numerous state and local governments and multilateral agencies, Guidehouse is led by professionals with deep commercial and public sector expertise. For more information, please visit: www.guidehouse.com.
Suzanne Dawson, S&C Public Relations For Guidehouse
Tel: +1 (646) 941 9140
Andrew Cole/Julie Rudnick, Sard Verbinnen & Co For Veritas Capital
Tel: +1 (212) 687 8080